Alex began his career in financial services in 2013. Since then, he has helped thousands of families with their financial planning and life insurance needs. While he continues to do just that, he has also developed a passion for helping other entrepreneurs launch their careers in financial services as well.

In 2025, he founded The Granoff Agency. His goal is to provide the blueprint and all the necessary tools for other leaders and entrepreneurs to achieve financial freedom in the lucrative world of life insurance.

Alex lives in Boston with his wife Laura and their two dogs, Olive and Roo. His hobbies include cooking, golfing, skiing, hiking, and traveling.